A fine jewelry brand known for its two distinct design styles, Parade Jewelry creates exceptional engagement rings, wedding bands, and fashion jewelry for women who exude elegance and refinement.
Parade Design was founded in 2001 by Allen and William Pung, two brothers with a family legacy in jewelry. Because they lived and grew up around jewelry, both of them developed an eye for creating pieces that showcased their individual strengths as jewelers and designers.
Allen, the CEO of the company, prefers minimalist pieces with sleek lines; his aesthetic is perfectly exemplified in the Reverie collection, a line he designed himself -- right down to the hand-selected gemstones. Meanwhile, William, a visionary in his own right and Parade’s vice president of marketing, creates works of art with complicated, intricate metalwork. The brand’s Signature Lyria Crown is the embodiment of William’s artistic technique. The contrast between the brothers’ styles gives their devoted customers a wide variety of designs to choose from for their own wardrobe.
Popular Parade Design Collections
Parade’s Hera engagement ring collection is filled with vintage-inspired pieces, all of which carry Allen’s signature elaborate style. Each piece carries a refined demeanor, with milgrain detailing throughout that lends to its complicated look. With Art Deco styling, floral designs, and intricate halos, the Hera bridal line is one to look out for.
Women interested in a more classic engagement ring should look to Parade’s New Classic selections. Each ring carries the spirit of a traditional engagement ring, with modern details to bring each one into the present day. Simple styles with hidden details and solitaire abound in this collection.
When it comes to wedding bands, Parade offers a variety to offer for women holding out for the perfect style to pair with their engagement ring. The Speira line, distinguished by the bold rope-like detail running the length of the band, is ideal for brides looking for something different from the typical dainty styles that are all the rage right now.
The Hemera collection is known for feminine and romantic designs, so the wedding bands from this collection reflect this as well. Many of these bands display the signature notch to conform to the shape of the engagement ring, and are fully adorned with tiny side stones to catch the light.
Parade’s fashion collections display the same artistic and technical ability showcased in their bridal styles. Look to their Beau Monde line for rings with colored gemstones as the focal point: traditionally cut sapphires and cabochon-cut semi-precious stones, among others, are featured in this collection.
Meanwhile, the necklaces in the Lyria Leaves collection -- William’s signature line -- show the intense attention to detail that the Pung brothers put into each item. Twisted metal and natural themes can be found amid diamonds set in unexpected ways.
Finding Parade Fine Jewelry at Medawar Jewelers
Parade engagement rings, wedding bands, and fashion jewelry pieces can all be found at Medawar Jewelers in Michigan! We have locations in West Lansing, Okemos, Jackson, Portage, and Brighton -- making it convenient for anyone in west and mid-Michigan to find the perfect jewelry pieces for their needs.
If you’re interested in viewing an item in person, contact us at info@medawarjewelers.com or call any of our five showrooms directly. Stop by today and let our jewelry specialists help you with any questions or concerns you may have!
